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Callaway drops Good Good amid video backlash
Golf equipment manufacturer Callaway has ended its relationship with Good Good Golf, effective immediately, following backlash for a video advertisement that depicted a man shoving a woman to the ground.
Good Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand
Brand controversies often have a shelf life similar to that of a dairy product—short-lived and quick to spoil.
Callaway drops golf brand over sexist video row
Golf club manufacturer Callaway ends its partnership with content creator Good Good with immediate effect and donates $1m to women's charity after promoting advert that shows a woman being pushed over.
Good Good Golf withdraw from sponsoring PGA Tour event after controversial video
Good Good Golf has withdrawn from sponsoring a PGA Tour event this autumn following its controversial video promoting a new Callaway driver.
Amid rising criticism, Good Good Golf pulls video
Good Good Golf, the title sponsor of a PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his driver, and the company later posted a statement on social media.
Fresh apologies issued over golf advert showing woman pushed over
PGA Tour chief executive Brian Rolapp has questioned whether Good Good Golf took enough accountability for their controversial video promoting a new Callaway driver.